Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and the cheesy, crunchy snack became an instant success. Cheetos is consistently ranked as one of the top selling brands of cheese puffs. Cheetos' mascot is Chester Cheetah, an animated hip kitty whose catchphrase is “Dangerously cheesy". Everyone will know you are a fan of the delicious snack and the iconic mascot when you wear this Chester Cheetah Dangerously Cheesy T-Shirt!